Extra Credit

This ad is for Pepsi Twist, a lime-flavored pepsi that was released for a limited time. The thing that makes this particular pepsi product stand out is the new packaging they did by customizing the typical red, blue and white pepsi colors and adding the green to emphasize the lime in the drink. Green is the associated color of lime so this is what they used to help sell the image of the drink and its identity as a lime flavored cola. The green color is used to help emphasize the lime in this ad. The green that was used was a bright and saturated green shade and really helps to identify that the weird round thing with legs and arms is actually a lime with arms and legs. This color paired with the SHAPE and TEXTURE, which is contributes to helping the viewer associate the little character as a piece of lime. The shape of the little green thing is oval which is the typical generalized shape of a lime. The texture, if you look closely is made to realistically resemble the skin/surface of a lime. These three elements put together compose this peculiar little character that seems so unusual yet familiar at the same time. It is pretty much the center of attention in this ad which helps market the key differential factor of this particular soft drink.