Extra Credit

This is an ad for red bull. This ad has a clear emphasis on the product using its signature brand colors of red, blue and silver. The rest of the ad, is quite light and white with very subtle tone. There is a strong contrast between the colored can and its white surrounding objects and background. Even though the brand name cannot be read clearly, especially the "red" in "Red Bull" on the top picture and barely anything can be read from the second picture of the can, you know it is Red Bull because you identify its signature colors and the familiar SHAPE of the can. When you look at the shape, color and its arrangements as a whole, even if you take out the label that reads "Red Bull" you already know what that brand is because of the memorable elements that make up the product. In this ad, you also see shape stand out, the roundness of the can (or rather the illusion of roundness)is set on a very geometric setting. There is the rectangular box on top and then the rectangular puzzle laid out on the bottom. The similarities of the shapes help further emphasize or differentiate the red bull can. Another element working with the color here is the TEXTURE. The coloring of the can is done in such a way that it appears shiny and rounded that is seems smooth. While we might generalize the colors on the can as blue, silver and red, looking closely, it is composed of various tones of blue, silver and red to create that shiny effect that makes it look smooth and round.