This is something I aspire to do with creatives in the advertising field. This is an ad for MIO GPS navigation systems by ad agency Hock. I admire the creativity and talent put to use in advertising and I think that they are very inspiring and intelligent as well. For this one, the ad puts the feeling of getting lost and going in circles into a visual image of a ball of knotted roads to convey the problems of navigating your way on roads. The visual techniques that stand out strongest to me are the use of COMPLEXITY and also EXAGGERATION to reflect the difficulty of the consumer's situation which the ad is trying to point out.
It is COMPLEX because of the great twists and turns of the road and everything within the ball that is crunched inside. The ball is the image of complexity and what the designers are trying to convey is that it's complicated and hard to find your way around it. The complex ball contrasts its surroundings which is made up of simple straight roads and organized houses, trees and buildings.
It is EXAGGERATED because of the unrealistic expression of road difficulties. It is extravagant, it is enormous and crazy.
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