This ad(second from the top) seems so busy that the central message is just lost in the jumble of words (in funky almost unreadable fonts). The message appears scattered and it is not effectively conveyed with the arrangement of text and images. The elements appear to clash. The only interesting thing in this picture is the protruding shape on the upper right but it distracts from the message of the ad and leads the eye away. The words "The mania" which is typed in blue gets lost with the black and white background of the picture. The use of various font faces and sizes are confusing and inconsistent. Everything from the center and the rest that bleeds to the bottom right appears all compressed/stuffed/crammed while there's this huge bordering unoccupied space on other areas. It just does not look evenly distributed.
The ad on the very top is clean and organized. The text is easily readable and more or less consistent with each other with the exception of the two different logos. The focus is clear, it is balanced. The stress is on the image and the two logos but are harmoniously arranged.
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