Wednesday, February 18, 2009

Assignment blog #1 visual searches and feature hierarchy

My intended field of study is advertising so I decided to go look for an ad that related to the topic of visual searches and feature hierarchy. This is a green ad for a tetrapak company called Hedra encouraging consumers to go green by recycling their products. The form dominates over the color and the texture. As you can see, there is a tree (formed like a Christmas tree) inside the glass made out of apple juice and that is easily the first thing that you notice about the ad.

The picture is originally from the company Hedra. But I found it from a blog. (Having problems posting links for some reason)

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